Why I don’t want to be an influencer

Although we don’t tend to admit it, one of the main reasons people start a blog, youtube channel, Instagram account, podcast etc these days is to become an influencer.

Now when I was at school and picking out a career path we had things like Doctor, Teacher or Journalist. Now there are influencers, bloggers and vloggers – all of which are becoming proper jobs that can pay the rent and then some.

There is nothing wrong with having your blog, YouTube channel or social media be your full time gig. In fact I’d love for my blog to make me enough money to pay the rent.

But I’d hate to become an influencer.

I actually believe that it’s a harder job than it looks.

This post by Maria says it all. Literally.

I struggle to blog once a week let alone take enough photos to upload every day at a minimum.

Then there’s posting to Instagram stories all the time. Trying to balance paid content with organic content whilst still being authentic and not #AD everywhere. (Which is getting seemingly more impossible to do thanks to the new guidelines.)

Oh and there’s the pressure of having thousands of people look to you for advice. All those people judging your content every day.

Not to mention the responsibility bigger influencers have to their fan base. We all remember the Zoella advent calendar fiasco.

Trying to do that awkward ‘my coffee just told me a joke’ pose.

I’d love to make money through my blog so that I could just blog forever because it’s what I love to do. But I’d much rather have all of the page views and none of the pressure.

I want to be able to write what I want to write and not have to think about brand collaborations, Instagram AD’s and coming up with something exciting to do in my day to make my stories and photos look more appealing.

Heck I just want to be myself and not worry about campaigns, schedules and tax returns.

And I’m happy with my little blog and mere 800 followers on Instagram.

If you’re a blogger or content creator what’s your end goal? Do you want to become an influencer or take your blog full time? Or are you happy with how things are right now?



  1. February 4, 2019 / 2:04 pm

    I completely agree with this, I started my blog as just a hobby over the summer holidays because i got bored and have no wishes to become an influencer.

    • February 4, 2019 / 2:22 pm

      I think once it becomes a chore or something that you have to do even if you don’t want to then you lose all joy from your blog.

  2. February 4, 2019 / 2:24 pm

    I’m just winging it, to be honest. I started my blog as a hobby and I may bring it up later on and earn from it, but I’m not sure. I’ve been told to do that but I’m quite happy with my no-pressure blogging.

    • February 4, 2019 / 2:26 pm

      No-pressure blogging is the best type of blogging though haha

  3. February 4, 2019 / 2:24 pm

    Yep I get that, you feel a pressure from everyone to do certain things, or be a certain way and that restriction can be harmful to the creative side of yourself and the way that translates in your blog. I feel so out of place because I feel like in this day and age everyone wants to be an influencer, just not me.

    • February 4, 2019 / 2:26 pm

      I think it’s good to just focus on being creative rather than the numbers anyway

  4. February 4, 2019 / 8:58 pm

    I know what you mean. I’d love to have page views, work with brands and not alot of pressure other influencers have. I prefer to be known as a content creator

    • February 4, 2019 / 8:59 pm

      I think if I ever made my blog my job I’d call myself a content creator over influencer

  5. February 14, 2019 / 2:36 am

    I really enjoyed your post… I’ll admit when I first looked into blogging I wanted to make money from it and grow the heck out of it. But once I started to actually build my blog and writing content I realized I just wanted to help people, share stories and experience. Now I just want to write and see where it goes, I agree with what Sumedah says. No pressure no problems 🙂

    • February 15, 2019 / 2:45 pm

      I think a lot of people just want to make money and it’s those people who never get to where they want to be. Blogging and creating content is about being meaningful and sharing content that comes from the heart.

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