Although we don’t tend to admit it, one of the main reasons people start a blog, youtube channel, Instagram account, podcast etc these days is to become an influencer.
Now when I was at school and picking out a career path we had things like Doctor, Teacher or Journalist. Now there are influencers, bloggers and vloggers – all of which are becoming proper jobs that can pay the rent and then some.
There is nothing wrong with having your blog, YouTube channel or social media be your full time gig. In fact I’d love for my blog to make me enough money to pay the rent.
But I’d hate to become an influencer.
I actually believe that it’s a harder job than it looks.
This post by Maria says it all. Literally.
I struggle to blog once a week let alone take enough photos to upload every day at a minimum.
Then there’s posting to Instagram stories all the time. Trying to balance paid content with organic content whilst still being authentic and not #AD everywhere. (Which is getting seemingly more impossible to do thanks to the new guidelines.)
Oh and there’s the pressure of having thousands of people look to you for advice. All those people judging your content every day.
Not to mention the responsibility bigger influencers have to their fan base. We all remember the Zoella advent calendar fiasco.
I’d love to make money through my blog so that I could just blog forever because it’s what I love to do. But I’d much rather have all of the page views and none of the pressure.
I want to be able to write what I want to write and not have to think about brand collaborations, Instagram AD’s and coming up with something exciting to do in my day to make my stories and photos look more appealing.
Heck I just want to be myself and not worry about campaigns, schedules and tax returns.
And I’m happy with my little blog and mere 800 followers on Instagram.
If you’re a blogger or content creator what’s your end goal? Do you want to become an influencer or take your blog full time? Or are you happy with how things are right now?