What I’ve learnt from blogging

JustEmmi emmixbowles blogger

It’s officially been 2 years since I started Just Emmi, and 6 years since I ventured into the blogging industry. And I have honestly learnt so much about myself and my blog.

Originally I started off on blogger in 2012 as a book reviewer. I moved to WordPress a year later.

Then throughout my time at university I played with a lot of blog styles, genres and themes until I found the right one for me.

I’m now two years deep into Just Emmi and this blog alone has taught me so much!


This is a lesson that has taken me years to learn but I finally feel like I’m content with it.

I always thought that to be a blogger I had to be like everyone else but the truth it I’m not like everyone else. Neither is my blog.

My blog is about my life and my experiences so it has to be different. 

At first I never really wanted to show off who I was an my opinion in case people didn’t read my blog or liked what I had to say.

But we can’t go through life like that, so why should I let me blog be anything but my voice.

I make mistakes, I have no idea what to do with most make up products, I say silly things and I ramble on. But that’s who I am and that’s my blog.

Starting a series like my ‘It’s OK’ post series really helped me to open up and be myself more whilst still trying to create the blog I want to create.


I’ve had around 4 blogs under my belt before I started Just Emmi.

Sometimes I do wonder what would have happened if I had stuck with on blog for years, or if I had gotten into Instagram right out of the bat. 

But those things didn’t happen and there’s no point dwelling on the past.

I’ve had a lot happen in my home and work life recently that has made me constantly question my actions and ask myself what if.

I can go round in circles for hours going over every possibility but it doesn’t matter. None of that happened and what did happen clearly happened for a reason.

I didn’t get to work with a set brand for a reason. I didn’t feel like writing that post at that time for a reason. 

It doesn’t mean these things will never happen. It just means it won’t happen right now.


It is safe to say that I learnt this the hard way!

I got so hung up on reading a book a week to do a review when I was a book blogger that I actually started to hate reading.

Even to this day I haven’t been able to get into a book properly.

The same goes for blogging now. I try to post every Monday but at the end of the day I am only human.

I have a full time job, and a social life and lots of things on my to do list.

So getting a blog post out every Monday isn’t always my priority and that’s ok!

I’ve always put my all into something when sometimes I need to take a break in order to not get sick of it.

For me my blog is a hobby and I love it so if that means I only post when I feel like it or when I have time then that’s what I’m going to do.


I’ve started doing blog and content coaching sessions for bloggers and creatives and this is the one thing I always focus on.

If you don’t love what you do then why are you doing it?

When you love something whether that’s blogging, taking photos, running or doing charity work it really shows in your work.

When you have a passion for something it makes doing it and improving so much easier.

It took me a while to realise this but I’m finally doing what I love on my blog and in life.

I can’t wait for another year in this community as well as helping other bloggers through my blog coaching service!

Let me know what you love about blogging in the comments and what lessons you’ve learnt!

On a side note: I’ve been nominated for the UK Blog Awards 2019 so if you want to vote for me that would be amazing!


1 Comment

  1. November 20, 2018 / 10:32 pm

    I need to remember that it’s okay to be myself when it comes to blogging. Great post!

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