Why I still blog

There is no doubt that the blogging industry has had a very drastic shift over the past few months, with many bloggers stop completely.

Bloggers are blogging even less and instead taking up podcasts, Instagram story vlogging and micro-blogging through social media.

The long-form written blog posts are appearing less and less in my Bloglovin’ feed and it’s quite disheartening.

I used to come home for university, grab a brew and wack on a daily YouTube vlog and then follow it up by a few good blog posts.

Now I see everything happening on Instagram stories, or hear about another blogger turned podcaster giving up on their website and focusing more on swipe ups.

Now there is nothing wrong with this. It’s life. We all evolve at some stage, and for bloggers this is how they’re evolving.

But I don’t plan to stop blogging anytime soon, and here’s why.

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Although I’ve always loved social media and video production, writing for me, is much more in-depth.

I get to think about what I’m writing and why I’m writing it. It’d like a reflective, therapeutic process.

We live in an instant world where we have to tell everyone what we’re doing right that second.

It’s actually nice to have time to think things through.

A lot of the time I write about personal issues so it’s good to be able to read back over my drafts and reflect on things.

it also means I get to really explore what it is I’m writing about. Which is so important when it’s my life problems.


In this social society everything we do/own is online. 

All of our photos, videos, thoughts and opinions. And although my blog is online, it’s the only thing that still feels like mine.

It’s my own design, creations and opinions. It’s something I can show people and say ‘this is 100% me’.

It’s my own little part of the internet that only I can contribute to.

I try not to let other people influence what I post on social media and my blog but this is easier said than done.

Instagram always feels like I have to post certain photos but at least with my blog I can be me.

And it makes me proud to say that I created all of that content. I wrote those words. I took those photos and I built up that following.


There is nothing better than writing a blog post from the comfort of your bed with no make-up on, in your pyjamas.

Our lives are so focused on appearances and image that it’s actually refreshing not to worry about that.

I don’t want to be judged for the way I look or what I wear so why would I start putting images of myself out there if I don’t have to – especially on Instagram stories when I look a mess in the evening.

This blog isn’t a fashion blog or a beauty blog. It’s not about how good I look in a dress or gym clothes.

It’s about me and the words are what matters. Not how I look.

And it doesn’t matter how you look when you’re writing because nobody will ever know!

Most of the time I’m in my pyjamas with my hair scraped back.


There’s that time old saying that you shouldn’t fix what’s not broken. So why are we all trying to fix blogging?

I admit I’ve written about how I think the blogging hype is over, but there’s no reason to try and change up what you’re doing if it still works for you.

I’d love to start a podcast or have thousands of followers on Instagram, but that’s not something that works for me right now.

What works for me is sitting down in a coffee shop and writing a blog post about my life.

I don’t need to start a YouTube channel, a podcast and recording my daily findings on Instagram story because that’s what my blog is for.

There are some people who are doing all of these things but that’s what works for them and their brand. But you shouldn’t feel pressured into doing this because you think you need to.

I love blogging and there will be times where I take a break to focus on over things, or a blog post is late due to the fact that I have a life to live. But I don’t want to stop blogging any time soon, or change up what I’m doing.

This is me. This is Just Emmi.

Do you think you will ever stop blogging? Have you started focusing on something else since the blogging hype dyed down? Let me know in the comments.



  1. October 30, 2018 / 12:31 pm

    I don’t ever think I’ll stop blogging. Well blogging is my way of expressing myself being an introvert and conscious of everything about me, blogging makes me feel alive. I could also practice my writing skills and I just can’t stop to love blogging! There might be some times that I pause but there’s always something that leads me back to writing!

    • October 30, 2018 / 12:32 pm

      It’s such a good creative outlet for people who don’t get the chance to be creative in their day to day.

  2. October 31, 2018 / 3:05 pm

    I don’t think I’ll ever stop blogging either! Like you said, it’s the only thing that’s really…ours! Instagram can come and go, just like AIM and Myspace, but our words and our blogs, will always be ours. Great post Emmi xxx

    Melina | http://www.melinaelisa.com

  3. November 2, 2018 / 4:30 pm

    Hi Emmi!

    I’m new to blogging, but I don’t plan on stopping anytime soon. I love the reasons you gave for why you don’t want to stop–especially about how writing gives you time to think. I’ve been in a funk lately, and what did I do? I wrote some content ahead of schedule! And it made me feel better to take the time and think through some things that have just been hovering around my mind. This post is full of great points, thank you so much for sharing!


    • November 2, 2018 / 4:37 pm

      Thanks for commenting Christine I’m glad I’ve helped! And it’s so true, writing is a great stress reliever

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