The truth about working in social media

Photo by Alexander Ward

This is a blog post I’ve been wanting to write for awhile now, and after going over it constantly in my head I’ve decided it’s about time I posted it.

I never thought I would end up working in social media.

When I was 16 I wanted to go to drama school and become an actress – until I got a D in GCSE drama and realised that my acting dreams were over.

At 17 I had no idea what I wanted to do so I applied for a journalism course at university. 

This was all based of the fact that I liked writing, and English was one of my best subjects.

I completed my degree and thought that I would end up in a newspaper somewhere as a writer, eventually working my way up to editor one day.

Did that happen?

It nearly did.

Until I got a phone call offering me a job at a social media company.

I never thought I would end up in the job I’m in now.

Heck my role didn’t even exist 10 years ago.

It wasn’t my dream job coming straight out of uni.

But I don’t regret a thing.

Despite my love now for what I do there are some things we need to get straight with regards to working in social media…


This is probably the biggest misconception of any job that involves working with brands or in social media.

Yes there are some perks to the job. I’ve had the odd gift sent to me as a thank you. But nothing is ever free.

I will be making content out of the product. Spending hours planning, filming and editing content.

It’s still a job. The only plus is we sometimes get to enjoy that product.

The same goes for blogging.

I’ve had products sent to me for review, which is great but there is still a lot of work that goes into obtaining that review product.

It takes hard work and dedication to even get to a point where brands trust you enough to send you things.


If you looked at my personal social media, you wouldn’t think I’m in charge of a Facebook page with over 370,000 likes.

The truth is not everyone who works in social media uses the same practices for their own accounts.

I personally do this on purpose.

I spend pretty much all my time online, so I don’t want my personal time to feel like work.

I want to be carefree and just enjoy Instagram and Twitter etc.

This means that I don’t post daily or have a theme. And that’s just fine for me.


I get told to get off my phone at least once a day.

And I hold my hands up to it.

I am a workaholic and the fact that my work is at my fingertips constantly doesn’t help.

For my job and career it’s great. I can constantly check up on work. Improve things and make sure everything is running smoothly.

But when I have a week off it makes it that extra bit hard to switch off.

I no longer enjoy Facebook as a platform, but instead all I see is work.


I still think to this day that most people I know think I just sit on Facebook all day watching dog videos.

Sadly this is not the case.

Although working in social media might sound fun and easy, it’s not.

Well it is fun and there are much harder jobs out there. But to say that it’s easy is ridiculous.

It’s not just about posting on different channels. There’s so much more to it.

My day could involve anything from contacting multiple people, pitching ideas to high profile clients and doing countless of admin work.

It’s not all sunshine and roses. 

But it’s what I love.

I know some people will still read this and think I’ve got it easy. And I won’t lie, I was very lucky to have been given the chance to work in this industry.

But I’ve worked my ass off to get there and to stay where I am.

I’d love to know what misconceptions you think there are around your job.  And what you’d love to know about working in the world of social media.

Photos by Alexander Ward – Website Instagram



  1. October 17, 2018 / 2:42 pm

    I’ve been thinking of getting into social media, and your post made is so interesting. I would love to try to apply for a job like this. What would you consider to be the best way to make my way up to there? Great post Emmi xxx

    Melina |

    • October 17, 2018 / 8:11 pm

      Thanks for commenting, glad it got you thinking.
      Honestly I started out at the very bottom pretty much just to get in and then went for the role I wanted when I felt like I was ready. It’s such a hard industry to get into but honestly, the more experience you can get, the more you know, the better.

Leave a Reply

Your e-mail address will not be published. Required fields are marked *