One year on: How blogging has made me reconsider my life goals


Can we all just take a moment to realise that it has been exactly one year since I bought the domain One year since I decided to stick to this thing called blogging and put my spare time at university to use.

I’ve been blogging since around 2012 under different domains and names. I had a book reviewing blog at one point, and a YouTube channel – but we don’t talk about that.

It took me awhile to find my footing in the blogging world but on November 27th 2016 I found it in the form of JustEmmi.

Since that day in my bedroom at university a lot has happened.

I’ve graduated for one, move to Manchester to live with Paul, got a job at an amazing company and worked with a brand or two.

Overall it’s been a very exciting and eventual year, but I’m not here to talk about that. Nor am I going to talk about what I’ve learnt about blogging like everyone else seems to do when they hit an anniversary – that’s for another post.

Instead I want to highlight how blogging has changed me personally and my views on what I want to do in life.

As a journalism graduate you’d think that one day I’d want to be some sort of features writer or journalist for a top magazine or newspaper, maybe even go into broadcast.

Well you’d be wrong.

Despite my love for writing and journalism, blogging has made me realise that being a news journalist is just not for me.  – I can hear my lecturers crying already.

I used to think that I’d go into newspapers once I graduated and work my way up, but the reality is this just isn’t for me. Instead I currently work within the social media industry, for the biggest viral video sharing Facebook page – and I love it.

This also gives me more time to work on my blog. Meaning I can stick to writing about the things I want to write about, rather than it becoming a chore because it’s my job.

Blogging has a set style to it – or at least my blogging does; and this is what I want to write, not news stories and features in the house style of some magazine.

I’ve grown to really love the personal side of blogging and being able to add humour and anecdotes to posts rather than being simple and vanilla.

But does this mean that I’ve wasted three years of my life doing a journalism degree? Of course not.

Blogging itself has become a form of journalism, and many more brands and media companies are turning to bloggers for advertising, rather than traditional forms of media.

Some bloggers can get a higher engagement than magazine and media outlets.

Blogging, YouTube and “user-generated content” is the future of media in my opinion and I want to be involved in that.

I’m not saying I want to blog full-time but if it became an option it’s something that I would consider.

Blogging is changing and so is the perception of it. A few years ago it was just seen as a silly little hobby to pass the time. But now it’s changing everything.

It’s changing how we consumer content, how we find out about new and exciting things from products to restaurants.  I now trust a blogger review over a write-up in a magazine or news website.

I don’t want to be stuck behind the times in my career and life. Instead I want to be right at the front helping to lead the crowd.

Here’s to a year of writing what I want, and many more years to come.

Photos by Alice over at Twenty Something City



  1. November 29, 2017 / 6:30 pm

    I feel like you’ve written exactly my life! I too studied Journalism and am now in retail social media managing (looking to branch out on my own soon!). I have to agree writing in your own style is 100 times better and actually makes for a more entertaining read when you can feel the writer’s personality behind it! Here’s to blogging as ourselves!

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