The double life of a blogger


Sometimes I feel like Hannah Montana. I have my personal “home” life with my friends and family and then there’s my social media blogger life with all of you lot; this time last year the two would never have collided.

I’ve always been a very private person and the idea of sharing my blog with people I know in real life was something that freaked me out. Not because I was ashamed of it or thought that people wouldn’t “get it” but because it’s my baby. It’s my safe space to express my opinions, and I didn’t want my personal life getting involved in my blogging life, so I kept it hidden – to the point that if  someone I knew found my blog I’d delete it and start again.

Although things have changed and I’ve opened up more about my life as a blogger to people in my personal life, it’s hard to shake the feeling that I am still living a double life.

There’s Emmi, the girl from Cornwall who now lives and works in Manchester, drinks tea and works 9 to 5. Then there’s Emmi, the blogger who is opinionated, into photography and loves a good brunch. Although these are things that crop up in my life as a whole, there are some things that I keep just for my personal or blogging life.

In “real life” and at work I keep myself to myself mainly, get on with my job and life. I don’t raise my voice a much as one might should. I don’t speak out of line and I don’t talk about my blog (although this is changing).

Yet when it comes to blogging I speak up. I talk about periods. I open up and let you all into my life – more so than some of my friends and family. This is probably due to the fact that I’m slightly hidden behind my laptop so there’s a sense of security and safety. But also because of how open and accepting the blogging community can be. I can shout about periods and nobody really cares, but I’m pretty sure I can’t do that at work or in the shop… (Maybe I’ll try it)

Although I now share my blog on my personal social media accounts for everyone to see if they want to, there will always be a part of me that feels like Hannah Montana. I don’t mind people reading my blog but when they confront me about it then a part of me curls up.

It’s great hearing people say they like your blog and talk to you about it, but apart of me will always feel like it’s something they shouldn’t know about. I know how important it is to share your content and allow others to read it but it just feels wrong when my family see posts about periods and my relationship.

Don’t get me wrong I am so proud of my little space on the internet and how far it has come over the past year but that doesn’t mean I have to let both my blogging and my personal life collide. I’ve tried to find the balance of sharing my content to my social media, but not inviting people I know in “real life” to read it – if they stumble upon it then that’s fine. If not then that’s fine too. I’m happy living my double life, but I know in the future it may have to merge into one.

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© Emmi Bowles

Photos by Alexander Ward – Website | Instagram

-Sorry for the lack of posts. Life has been pretty busy recently! But you’ve got a week load of posts coming soon!-










  1. October 10, 2017 / 9:13 pm

    I completely understand. I do the same thing. You can find me easily on Google, but I don’t post my blog on my personal Facebook page or talk about it with people. Although I don’t discuss periods, I find myself highly protective over the content I do write, as if (strangely enough) it’s only for the eyes of he blogosphere and not for actual relatives. It is another persona, not a facade – but it’s normal to show different faces to different people I think.

  2. October 11, 2017 / 12:06 pm

    I have the same battle even now. I currently only post on WordPress & don’t even post to my personal social media accounts. Yes I don’t get as many views but I like it that way. I have posted to my personal accounts then cringed after doing it. Why? For all the reasons you state too. It’s hard work this blogging lark 🙂

  3. October 11, 2017 / 3:07 pm

    I completely get this I kind of liked when it was just me who knew about my blog as there was no pressure about my content and I didn’t care about what I wrote about. Xx

    • October 11, 2017 / 3:09 pm

      Now people know about it though you second guess what you’re posting

      • October 11, 2017 / 3:18 pm

        Completely! But on the other hand I am so glad people know about it as I have received really good feedback and comments from people xx

        • October 11, 2017 / 3:31 pm

          I feel the exact same. It has its pros and cons

  4. October 11, 2017 / 4:06 pm

    While I never hid my blog from those in my “real life” I can completely understand where you are coming from. I still feel like in my blog I’m this open book about topics that I don’t really talk about much in my day to day life. It’s weird feeling like you’re two different people at times. Great post! xxx

    Melina |

    • October 11, 2017 / 4:25 pm

      Thank you 🙂 It is really strange because although I am the same person I only share and talk about certain things on here.

  5. October 11, 2017 / 9:33 pm

    I have the same struggle and I think it’s more about being spread too thin between the day job, the blog work and the family life. The balance never quite feels right but I think if you’re authentic in everything you do, it doesn’t feel so dual-personality

  6. October 11, 2017 / 9:37 pm

    I also used to find it so hard to share my posts with people I know too. I never used to for a good few years and I have only just started to recently and luckily I’ve had a great response and it’s made me feel more confident in my work for it! It’s whatever works for you and I kind of feel like it sounds great habing a double life, I actually quite enjoyed it when hardly anyone knew about my blog!

    Laura xx

  7. October 12, 2017 / 6:28 am

    Fab post! I totally feel the same: having thousands of strangers read my posts isn’t an issue, but when it’s people you know it feels totally different!

  8. October 12, 2017 / 2:07 pm

    I totally agree with this. I kept my blogging hidden for a couple years before my sister & boyfriend both wanted to start one and I let them in on the fact I’d been doing in for a while. I accidentally connected my blog Instagram to my Facebook and a load of my Facebook friends started following me which now makes me more wary of what I post.

    I write a lot about music and tattoos, so I’m embarrassed for the tattoo artists at the shop I go to to find it. And I also work a lot with bands and know a lot of music enthusiasts that don’t share the same taste as me. I’m starting to not care so much anymore but I still find it incredibly awkward to talk about in person.

    Great post!

    April x
    Avril Marie | Lifestyle Blogger

  9. October 24, 2017 / 6:28 am

    I can totally relate to this post. In the past, if someone found a blog, I would get so embarrased and delete it. Now I am more confident about it and if people find it, that’s fine. I don’t actively promote it in ‘real life’ but I don’t necessarily hide it either.

    Steph x

    • October 24, 2017 / 6:52 pm

      Someone at work found it and starting speaking to me about it and I felt really embarrassed even though I had no reason to be.

      • October 24, 2017 / 6:59 pm

        Mine was talked about in my office last week and I started to feel embarrassed but once I started talking about it, I was ok.

    • January 24, 2018 / 8:56 pm

      Thank you Alisha! I think it’s less about being embarrassed and more about it being my baby that I don’t want the “real world” (people I know personally) to see and judge

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