7 ways to invest in your blog today

Investing in your blog justemmi.comHello lovelies. If you follow me on social media, especially Instagram then you will already know by now that I decided to finally treat myself to a new laptop – the new 12 inch MacBook in silver to be exact. My new baby and oh my goodness it is beautiful.

This is a little present to myself but also an investment for my blog and career – in case you didn’t know I’m a journalism graduate and I’m currently doing some freelancing (or trying to) on my days off.

Now I know an Apple laptop is a BIG investment and it’s not something everybody can afford, so I wanted to create this post to show you other ways you can invest in your blog today!


If you are still using that .wordpress.com or .blogspot.com domain you were given for free when you first started blogging then you need to get a real website name. These are pretty cheap in general and usually start from £10. Once you register and pay for it you can keep renewing it every year.

Having a domain can really help you up your blogging game. As horrible as it may sound I rarely follow people who don’t have a domain name. It just makes people take you more seriously as a blogger and you look a lot more professional. It can turn a blog from a hobby into a career.


This costs absolutely nothing – unless you need to buy a pen and notebook. When I say make a plan I don’t mean a step by step guide of how you are going to become successful at blogging, but rather a goal sheet.

Write down what you want to achieve from followers, stats to who you want to work with in the future. Then work towards those goals.

If you find it hard to be consist when blogging then make a monthly posts plan. Mark off what you need to do, take photos, write the post, edit it etc. This has really helped me.


If you aren’t the best at taking photos then look for editing tools to help you. Most of my pictures are taken on my old iPhone 5s so I have to use editing apps to make them look better – I know they’re still not that great.

There a loads out there, some for free and some you might have to pay for but I find the free ones work absolutely fine for me. I used Canva to resize my photos, Google Photos to edit them for my blog and then just the Instagram editor for social media.


Now if you don’t have social media then where have you been and what are you doing with your spare time! But if you don’t have social media for your blog then you need to step up your game.

I know a few people who have separate accounts for their blog because they don’t want people they know to find out about it which is totally ok! But I would always suggest to have just one account. It makes things a lot easier and people can then get to know you and your personality not just you blog.


You might think that as a journalist I do this all the time – but you’d be wrong. I am so bad for not reading over what I’ve written and sometimes spell check doesn’t pick up on everything.

There is nothing worse than having a follower point out a spelling mistake. Even if they are just trying to be helpful.

Read over everything you write, and even go back to old posts and read what you put. You might find a better way of getting your point across now that your writing skills have developed.


If you have an about page, a contact page and any other pages always make sure you give them the once over every so often. This will make sure you are always up to date with your information.

The last thing you want is a brand looking at your contact page and using your old email address to tell you about an amazing one of a king experience just for you.


If you aren’t involved in the community and reading other blogs then I just think there is no point to blogging. We are always bouncing off each other in this community whether it be tag posts, a reaction post or even just having an idea spark from seeing someones latest review.

It is so important to read other blogs as well as interact with other bloggers. It can change your way of thinking, give you motivation and just make you want to be a better blogger – then eventually the bloggers you read will be reading you.

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© Emmi Bowles



  1. July 2, 2017 / 11:13 am

    [ Smiles ] Proofreading our articles is always a great idea.

    Hmm. A twelve inch MacBook? Honestly, I can’t see myself using anything that is under fifteen inches (I hope you didn’t take offense by this statement; I am merely letting you know what my preference are pertaining to the size of computer screens).

    And, yes, social media is important; especially when you plan to promote your blog.

    For the record, I love your attitude towards blogging.

    • July 2, 2017 / 11:18 am

      Thank you. I was debating on getting the 13 inch MacBook Air because I thought 12 inches would be too small but it’s actually ok

  2. July 9, 2017 / 5:07 pm

    I absolutely agree with everything! I personally follow everything you’ve said but still struggle a bit with the social media :/

    • July 9, 2017 / 5:09 pm

      I think social media will always take time to get accustomed to just because of how the algorithms change as well as keeping on top of it.

  3. July 17, 2017 / 5:21 am

    Hi emmi, good job for great tips! it is such a motivation to take seriously on blogging 😉

  4. July 20, 2017 / 8:41 pm

    All very true! Great tips especially the planning bit in bag for winging it but when I plan I actually get stuff done so much better

    • July 21, 2017 / 4:46 pm

      Planning is so important, but winging it can workout sometimes haha

  5. September 4, 2017 / 7:32 pm

    Such great tips and I finally got my own domain today, excited to work as hard as you have!🌸

    • September 4, 2017 / 7:34 pm

      A domain is so important! You’re blog will completely change now 🙂

  6. mscne
    November 27, 2017 / 4:29 pm

    Just found your blog today through Bloglovin and I am loving it! So glad I found you and that you’re a journo. These are excellent tips. Thank you!

    • November 27, 2017 / 5:21 pm

      Thank you hope you enjoy what I create x

  7. January 10, 2018 / 8:45 pm

    I really enjoyed reading this piece, as I’m knew to blogging I found this very helpful. I’m definitely going to get my own domain name.

  8. January 10, 2018 / 10:55 pm

    This post is so helpful! I completely agree that bloggers should read each other’s posts and interact, if not it takes away the fun!

    I’m also saving for a macbook, i have an iMac but i’m looking to get something a little more portable so i can go to places like coffee shops and Outdoor nature areas to write some posts etc!

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