The fashion and beauty pressure I’m not giving into

If you’ve been reading this little ol’ blog for a while then you would have noticed that there aren’t many fashion or beauty related posts. As I’ve mentioned in previous posts this isn’t because I don’t like fashion or make-up. I refuse to give into the commercialised pressure and body image perceptions pushed onto females.

From a young age I was susceptible to the media’s image of what a woman should look, dress, act and sound like, and in all honesty it made me feel like shit!

I was a chubby red-head who looked ridiculous in skinny jeans and crop tops, had frizzy hair and too many freckles to cover with make-up – let alone have any idea how to apply the stuff. It made me feel like I wasn’t pretty or good enough because I looked nothing like the girls who could ‘pull it off’.

Now in my 20’s I’ve discovered straighteners, Benefit brow products and the gym (which I totally go to…) I’ve become more comfortable in my own skin and confident in myself.

I don’t wear make-up everyday, I spend most of my time in leggings or my pyjamas, and I’ll just scrape my hair back instead of styling it. Some people might think I should change how I dress and wear more make-up but that’s just not me and I’m OK with that.

Too many of us spend too much time trying to please other people, I think that it’s about time we just cared about what we think ourselves.

I refuse to wear make-up everyday just because society says it’s the norm for woman my age. I refuse to wear heels to work or on a night out because even though it’s painful it’s what women should do. I refuse to get dolled up everyday just for the benefit of societies standards of women.

Yes, I do love dressing up and feeling pretty, strutting about in heels and feeling like a proper girl boss in my smart work clothes, but I will do that when it suits me (no pun intended). I will look professional at work but I won’t wear heels and be plastered in make-up. I won’t style my hair just to go to the shops.

I’m just going to do me and if society isn’t happy about that then who cares? As long as I’m dressing appropriately for the occasion, look presentable and clean who cares if I’ve got mascara on or not? Who cares if my hair is up or down. Who cares if I’m a size 14 or size 8!

The same goes for my content on this blog. I might do a post about make-up for fashion but only when it suites me. I’m not a make-up guru or fashionista so if I were to start doing look-books and product reviews I wouldn’t be staying true to myself. But just because I’m not a make-up guru or fashionista shouldn’t mean that I can’t post that type of content if I want to.

There is so much pressure in society in general, not just in body image and fashion, that it’s not surprising that more people are experiencing anxiety, depression and other mental health issues which can be connected to body image.

This is why I’m not giving into society. If I want to go to the gym it is because of my own health benefits and to make myself feel good, not others. If I want to wear make-up it is for me not for somebody else, and the same goes for fashion.

There are too many pressurs put on women and young people. We should let them dress and act how they wish and feel comfortable in themselves and their choices. Celebrate individuality instead of looking down on those who don’t look the way you expect them to.

I’d love to know if you agree and are not giving into the pressure of society when it comes to the way you look, dress, speak and act? Do you feel that there is a pressure to look a certain way?

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© Emmi Bowles





  1. May 29, 2017 / 4:53 pm

    This is a great post, which I 100% agree with. I love love love anything to do with makeup, but I dont’ want my readers to feel forced to buy things that are super expensive in order to fit in with what society wants. I do beauty posts every once in a while, but I don’t want to push that on them at all. Good for you for making this amazing PSA xxx

    Melina |

    • May 29, 2017 / 5:31 pm

      I’m glad I’m not alone when it comes to feeling pressured to create certain posts

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