OK guys, here is that obligatory blog post all about Instagram that everybody seems to be doing since the whole bots Twitter drama.
Where do I start?
I think it is safe to say that for most of us who use social media as a way to gain an audience, not just to tell the world what we had for dinner, Instagram has become that annoying cousin of the social media family. 90% of the time they are annoying as hell and never do what you want, but then there is that 10% of them that comes out with something beautiful and funny and just makes your day.
Instagram for many smaller bloggers is becoming a place we don’t like. With the algorithm pushes us out, the feed no longer being chronological and our photos just getting lost it is becoming so much harder get noticed.
I know a lot of people will say that if you take good photos and are consistent then you will see growth – which is true for the most past. But more of us are seeing a decline in engagement and followers when we post, and a rise when we don’t – so that idea goes out the window.
But despite our dislike for how Instagram is being run at the moment, and the massive increase of bots being used by people to gain followers and likes we can’t seem to say no.
Giving up on Instagram is like social media suicide – well near enough. Instagram has become a brilliant place for bloggers to share what they are doing in a creative way – especially since photograph has become a massive part of the blogger and YouTube world.
So what do we do? Do we keep on posting, trying to find a schedule and strategy that actually works or do we stop trying and just hope for the best? Personally, I don’t know what I am doing on Instagram anymore. I’m just posting photos when I feel like it rather than sticking to a time schedule. And although I have seen an increase in engagement and followers I couldn’t tell you what has added to this.
It’s like the Bloglovin’ issue a while back – nobody wanted to delete their account because it’s where most of their followers find their posts, but we didn’t like the way Bloglovin’ was being run.
Social media will always be a big part of any content creator’s life and not using a platform can really be a disadvantage. But is it worth it?
Instagram we love you and we want to keep loving you but you’re making it very hard right now.
Have you done a post about the Instagram drama? What are your thoughts on the whole thing? Let me know in the comments.
© Emmi Bowles