Blogging can be expensive at times if you are constantly buying products to review, buying new cameras and stuff to make your flatlays look better but it doesn’t have to be this way. In fact I blog on a budget and I still make content I am proud of – here’s some of my tips and tricks.
Use what you’ve got: There is no reason to go out and spend lots of money on a Macbook, a DSLR camera and big photography lights. Sure it makes the content look better and who doesn’t love Instagram photos of people sat in bed on their Macs – but it isn’t necessary! If you’ve got a smartphone or tablet the chances are the camera on them is good enough to take a great photo as long as it’s not in the pitch black.I take most of my photos using my phone and write everything on my very, very old laptop – which could do with an upgrade – and everything turns out how I like it.
Play to your advantage: If you are really good at writing then make your blog more about the written content than the photos. Play to your strengths to make your blog better. If you also have the advantage of a couple of days off then blog in bulk. Take photos in their masses whilst the lighting is good during the day and schedule things in advance – this will help when you are back at work or school.
Beg. Borrow. Steal: Ok don’t steal. But if you have a friend or family member with a good camera or who can help you take photos or work on your design then ask them. I’m lucky enough to be at a university where you can hire out cameras for free so I use that to my advantage whenever I can.
Magazines and notebooks are your best friend: Flatlays are an art and I must admit I am still trying to get the hang of them. But you don’t need to buy boxes of stuff to make them look pretty. Remember those old magazine you have lying around and those notebooks you got for Christmas? Well they are now your new best friends when it comes to taking the perfect photo. Throw in some fairy lights from Primark and a cup of hot chocolate and hey-presto you are ready to go.
Diversify your content: If you are a beauty or fashion blogger it can become a bit expensive always having to keep up with the latest trends and buy things to review and show in hauls. But it doesn’t have to be this way. If you are lucky enough to have brands send you products for free then great – if not then don’t worry. Diversify your content. You don’t have to always review products and do hauls. Write posts that don’t cost anything like your 2017 goals or a tips piece. People will still want to read it.
We need to stop looking at other people’s blogs and their photos and content and comparing ourselves to them. We are all different and have different skills and resources. If we all had the same camera, mae the same content and took the same photos what would be the point anymore? Focus less on what everyone else is doing and make what you are doing great.
Have you invested in better equipment to make your blog better or do you blog on a budget?
© Emmi Bowles